Digital Trends 2023 in Digital Marketing

Digital Trends 2023; Nobody could have predicted where the year 2021 would take us: In these last months where the COVID-19 pandemic continues, there has been more digital transformation than in the last decade. 

5G Will Finally Be Standardized

We’ve been hearing about the benefits of 5G for years, but it wasn’t until remote working, video conferencing and digital collaboration became mainstream parts of our lives this year that the need for reliable connectivity and more bandwidth became turned into a real and concrete benefit that we could all understand and appreciate. 5G is one of the TOP 2023 Digital Trends.

We have already seen an explosion of Customer Data Platforms (CDPs) in recent months – and with good reason. Fragmented data from multiple sources can be notoriously difficult to organize, which is obviously not ideal for businesses that rely on timely and well-curated data to operate optimally, this is one of the 2023 digital trends that is well established as businesses already are requesting profiles with a Master in Big Data for their companies.

The hybrid cloud to power

We have known for a long time that companies are increasingly moving towards hybrid cloud infrastructure, without a doubt it is one of the digital trends for this 2023. From SaaS applications and on-premises solutions to a mix of public and private clouds, hybrid cloud strategies help organizations find the right balance for their unique cloud infrastructure needs.

Artificial Intelligence and Machine Learning are believed to be important to this digital trend as we will see the continued rise of attempts at nefarious activities that require more sophisticated tools and algorithms. This will prove to be a huge opportunity for the likes of Fortinet and Cisco in areas like firewalls and intrusion detection, as well as companies like Splunk and IBM for security identification and event management (SIEM). 

The data

Undoubtedly one of the 2023 digital trends is the disappearance of third-party cookies, advertisers will seek every opportunity to have a more direct relationship with consumers and this means having a customer data platform (CDP) that allows them to unify the user experience. Users will also be more open to sharing their data or allowing tracking as long as it adds value and allows them to have an enhanced experience.

Privacy and computing

Another approach to underpinning cybersecurity, particularly when it comes to communication and data privacy, is confidential computing. The idea of ​​confidential computing is to encrypt the entire computing process, not just the data, by creating additional layers of security around sensitive information. Google, Microsoft, IBM, Alibaba, and VMware are helping develop new protocols and best practices through the Confidential Computing Consortium .

e-commerce

This year, more and more brands will ensure that every point of contact with consumers is an opportunity to make a purchase. Digital trends in 2023 point to increasing investment in retail media and moving away from solely focusing on conversion goals, with major media players already offering commerce solutions. In addition, social networks will no longer be conceivable without social commerce, since influencers already influence purchases without leaving Facebook, Instagram, Twitch, TikTok, etc.

Freemium market in digital audio

Another of the 2023 digital trends is digital audio , the freemium market (users who consume advertising in exchange for a free service) will continue to grow. Also, with the rise of audio during and after the pandemic, brands are beginning to understand that they need to build their audio brand and integrate a 360º audio strategy (podcast, social audio, ads).

Branded content

Non – expendable tokens (NFTs) are set to become an integral part of branded content strategies. Based on the Ethereum blockchain technology (one of the largest cryptocurrencies in the world), NFTs allow any digital content to be tokenized with a certificate of authenticity that identifies them as unique, non-repeatable, and non-exchangeable digital assets.

Headless technology disrupts industries

People are making much more use of online shopping. Research shows that 86% of businesses say their customer acquisition costs have increased in the last 24 months. This means two things: The first is that organizations need to maximize the return on investment of their net costs of acquiring new customers. By going beyond the omnichannel experience to connect everything from warehouses to storefronts to online services, businesses in 2022 could be more efficient, more streamlined, and possibly catch up with competitors if they embrace it a little faster than them.

Sports

The phenomenon of the Facebook metaverse and other digital trends 2022, the versatility, the rapid adoption of NFTs, and the engagement of communities with their teams through FAN TOKENS, will offer great opportunities for brands.

Esports-endemic companies will be able to develop points of interaction with their communities and non-endemic brands will be able to engage in one-off or longer-term activations with these communities, offering exceptional brand experiences while introducing their values ​​and products to that territory and those products.

Another of the 2023 digital trends is to continue telecommuting . Even as economies slowly reopen and employees are finally allowed to return to work, businesses will continue to take it upon themselves to protect employees from potential outbreak resurgences. Many big tech companies like Google and Facebook have already extended their work-from-home policies to 2023. Even smaller companies are keeping this new flexibility as an operational option.

The coronavirus pandemic caught most companies off guard, but it also showed that you can continue to work effectively with remote employees, sometimes improving productivity and reducing operational costs. That is why the digital trend that will not be seen in 2023, is companies rushing to return to pre-COVID on-site work models.