How Email Marketing Campaign Helps To Retain Customers?

A successful email marketing campaign can go a long way toward increasing your brand awareness and retaining your existing customers. But it is also the most important tool to generate quality and prepared sales opportunities .

Not every lead is a real sale. It is not an exact science and the numbers vary depending on the study you read, but between 5% and 25% of the users who browse your website are ready to buy . Everyone else just browses.

Let’s say a new client has downloaded your whitepaper . They don’t know you right now. They have no reason to do business with you so the last thing they want is to talk to your sales team. Push them into that situation too soon and you’ll almost certainly lose them.

Email allows you to build a relationship with the lead at its earliest stage. You can send them useful and informative content that engages them and at the same time you can prove that your product or service works.

There are a lot of opportunities out there and people buy from businesses they know and trust. That’s why a pre-qualified email campaign needs to demonstrate two basic things: you’re interesting and you’re interested.

Get this right and your sales team will love you for it. Why?

You Can Get To Know Your Lead

What are their problems and challenges? Which of your products or services can solve them? Any sales team, which has this prior knowledge about the user, has a greater advantage.

It’s targeted

You can target a precise target audience through segmentation , which allows you to convert into higher sales.

It’s shareable

Emails that offer valuable content generate referrals . This translates into a higher number of pre-qualified leads for your sales team.

Some Advices:

• Don’t Rise to the Top Too Soon

Avoid bombarding the first- time lead with sales pitches and start with helpful, low-engagement information that includes CTA -based content .

• Add value

Once you get to know your lead and establish what problems you can solve for them, it’s time to decide what content to send them. It does not necessarily have to be new content, you can use one that you already have. If blogs, webinars, or videos have been successful in the past as conversion tools, there’s no reason they shouldn’t work for new leads .

• Measure your success

Any email campaign is only as good as the statistics it produces. Accurate analytics of your email campaigns measure their effectiveness. It tells you what is working and what needs improvement.