All You Need To Know About Email Marketing Strategy

Email Marketing strategy is the perfect opportunity to improve your company’s relationship with customers, becoming a reference for that person.

This tool serves to keep the client informed of all your news, promotions or announcements, being able to personalize, automate, measure and make each action profitable .

Thanks to a good email marketing strategy, we can optimize your database, creating a better relationship with the recipient, generating trust and increasing sales.

To achieve the aforementioned objectives, you have to work two types of emails:

• Customer service emails : These emails are considered a conversation with the customer when they are making a transaction with your company. It is about having a well-implemented strategy to be able to facilitate that transaction to the customer to build loyalty, anticipating their questions and answering them.
• Promotional communication emails : These emails are intended to inform your database of promotions, offers or company news. By implementing a correct strategy, you could optimize both your own database and that of third parties to generate better sales conversions.

What Is Email Marketing For?

Technological evolution has done email marketing a lot of good, generating complementary platforms for real-time measurement. But this does not mean that the results are immediate.

To work this channel well, it is essential to have patience and perseverance, but, above all, a strategy prior to execution. The entire emailing process must be thought through so that the return on investment meets the objectives.

These are some of the aspects that we can work on thanks to this tool:

• Maintain direct contact with customers.
• Deliver news and updates that convey value and reinforce the brand.
• Keep the brand in their minds, becoming a reference.
• Collect customer feedback through direct conversations to improve the product and remain attractive.
• Generate loyalty and turn the customer into a prescriber.

Why Is It Important to Have an Email Marketing Strategy?

We always bet on strategy as the first step for any action that has to be carried out. Therefore, email marketing is no exception.

Email marketing is a very powerful communication channel, capable of producing an average return on investment of 3,800% . Taking this data into account, the benefits of establishing a strategy adapted to your business are the following:

• You will optimize the database from the first moment.
• You will be able to adapt the actions to each type of client.
• You will have the ability to schedule actions and prevent situations.
• You will automate processes to minimize execution time.
• You will get indicators that will show you the way forward in order to improve your future actions.

How Can I Do Email Marketing?

Like any communication channel, email marketing also has techniques for its improvement. On the other hand, it is important to have a professional who knows how to integrate these techniques in the best possible way for your project.

If you want, we will tell you in a more personalized way how we can work with email marketing, adapting it to your business. With any doubt or question, do not hesitate to contact us. Shall we talk?

On the other hand, in order to help you, we leave you 6 techniques that can guide you so that you can know what to request:

• Make a good segmentation of your database

Segmenting will help your content be relevant to the recipient, as it will be based on their real interests. Your conversion capacity will increase if the user is reflected in what you are telling them. Segmentation of the database will also facilitate the personalization of communication.

• Create custom designs

By personalizing your messages you will have the ability to create individualized experiences. Take advantage of the content and relevant information for your contacts to be able to make your massive campaigns a personal conversation.

• Invite interaction

Interactivity makes it easy for users to make purchases, data can be collected and you can better understand consumer behavior. The objective is to improve the user experience, becoming a positive experience in which the contact chooses for himself.

• Use close communication

Contacts like to talk to people and not robots. Therefore, making them see that you are also a person and that the human factor prevails in a company , will be a positive factor for you.

• Make sure the email is adapted to all types of devices

Knowing if your users prefer to use their phone to open the mail or prefer to do it on the desktop is also relevant. Analyze which device they use when they go to read an email, since your content has to be adapted to it so as not to lose openings.

• Automate some processes.

When doing an emailing campaign, automation offers the possibility of sending personalized messages to individuals. Delivering at the right time increases the chances of user participation and will turn your customers into your brand’s prescribers.