7 Predictions For Social Media Marketing To Grow Your Business

Introduction 

Since 2017, we’ve been experiencing a shift in the promotional tone of the brands on social media platforms. Previously, most marketers used an indirect approach to grab the attention of their target market. However, now, marketing has become much more direct than before – and this trend is pretty evident in social media. 

Nevertheless! 

As SMM continues to grow, brands have stopped wondering about how they can boost their audience count in the future. Instead, they’re focusing more on following the current trends in the market and adapting to them efficiently. 

For example, there was a time when people used to increase their followers on Instagram organically. Nonetheless, this scenario has changed entirely since 2019. Now, they are opting for instagram buy likes to improve their engagement aura even more. 

Needless to say, this isn’t where it ends, though. There’s a lot more to it. 

Below, we’ve compiled a list of research-backed trends that you’ll have to watch out for in 2022 and beyond. So, let’s keep reading! 

Social Media Trends To Look Out For 

Increasing the fan following on social media should definitely be your top priority when it comes to becoming successful. For that, you will need to learn about how to easily get more followers on IG and implement the social media trends efficiently.

In this section, we’ll learn about the latter elaborately. Let’s get started! 

• TikTok Will Dominate The Social Media Space 

As seen during the pandemic period, TikTok has grown pretty massively since its launch in 2016. The reason behind such growth is definitely the intuitive UI of the system and its unique video-sharing method to engage people.

However, don’t expect it to stop on its tracks though. TikTok will keep dominating the social media space in 2022 as well, especially when it comes to influencer marketing. 

• Reaching New Audience Will Be The Primary Goal 

As of now, most people are using social media marketing to increase their online presence or prominence. However, that won’t be the case in the future. 

According to a report, most businesses will start focusing on increasing their follower count from 2023. The whole system is expected to change due to the user growth of social media and its shift of focus to smartphone owners. 

• Popularity Of Reels Will Increase

Thanks to TikTok, the popularity of short-form videos has risen massively, and this trend will continue on Instagram through the reels. 

Organizations will most likely be using this feature to promote their product or share educational content for their audience.

• Hashtags Will Become More Prominent 

Thanks to Twitter and Instagram, the popularity of hashtags is already on the rise. However, it’s anticipated to grow even more, as it helps people to find targeted posts quickly. 

Due to the growing importance, hashtag marketing strategies will also become prominent in social media advertising. 

• Geolocations Will Be Much More Important Than Ever 

Like Google, Instagram, and other social media platforms are also considering local businesses to be a critical part of their system. 

Therefore, you can expect the strategy of adding the “physical location” of your organization to improve even more. 

• Integration Of eCommerce 

Instagram has recently added a feature known as Instagram Shopping to enable users to buy directly from their favorite brand. Although a little less defined, the same attribute can be found on Facebook as well. 

Hence, the prominence of this feature will increase even more within 2025, as most platforms will try to streamline the buying experience even more. 

• AR Will Become A Regular In Social Media Marketing 

As of now, organizations are using augmented reality to offer a virtual trial of dresses for their consumers. However, the technology is not going to be limited to this facet only. As per reports, it will be integrated to boost the efficiency of marketing as well. 

While there’s no concrete evidence to it, AR might also be used to create various online campaigns altogether. 

Conclusion 

Marketing, like everything else, will become much more personalized in the future. Therefore, the upcoming trends of the same will focus on that specific faucet more than anything else. 

In any case, if you get hold of any particular marketing trend, make sure not to delay too much. Jump on it right away and make it work as efficiently as possible. Hopefully, it’ll all work out for you in the end.