Category: MARKETING

Entrepreneurial Marketing : Marketing has traditionally been understood as the set of techniques for marketing a product . It is the way in which companies establish a direct link with….

Marketing Objectives : Leadership specialist Monica Mermelstein says, “The secret to a successful life is to figure out where you’re going and then do it.” She brought this up when….

What is User Generated Content?  – person writing. It is the content created and published voluntarily by users on digital platforms, directed at a specific brand and generally without payment…..

The call to action or CTA is a key element in copywriting. You can write highly persuasive texts, that if you don’t know how to encourage the user to take….

Customer Loyalty Techniques : In this article, you will find 3  strategies to  retain customers  adapted to the behaviour of today’s digital consumer. And leaving aside the techniques aimed at….