How To Achieve Google Zero Position?
The dream of every SEO expert is for their pages to appear in the first position of Google .. And is that Google has introduced a novelty that turns the competition for the best search engine site: the zero position or “featured snippet”. Let’s see what it is and how to get it!
What Is Google’s zero
The zero position of Google or featured snippet is a novelty introduced by the search engine to respond to users’ questions as quickly as possible. This response is displayed in the form of an excerpt of the information sought, the title of the page where it is found, a URL and optionally an image.
Information is shown in three different formats :
According to a study by MOZ, 81% of Google’s featured snippets are in this format. It appears especially when the query to the search engine is a question (what, when, who, which ones …).
Present in 7% of cases. It is more common when the search engine query includes the terms “has” or “how”.
This format appears in the remaining 12% of searches and occurs especially when the search includes the term “which”.
Appearing in this position is highly coveted, as it implies a large increase in the number of visits a website receives. According to a Hubspot study, being in the zero position of Google contributes 114% more visits than being in the first “traditional” position.
Best SEO Tips To Achieve Google’s Zero Position
Pick The Right Opportunity.
Not all Google searches include position zero, and some types are more likely to do so than others. In general, featured snippets are displayed more in response to frequently asked questions and on topics of health, requirements, status, transitional and time, math, and finance.
Answer User Questions.
The most successful strategy to appear in the zero position of Google is to answer a frequently asked question from users. To get an idea of what users are asking about your industry, you can take a look at the Answer the Public tool.
Research The Most Interesting Keywords.
Keyword research is part of all SEO strategies, but if your goal is zero position, my recommendation is that you focus mainly on question-type keywords. Here is the list of questions that attract featured snippets according to the data from the SEMrush study.
Get To The Point.
The grace of featured snippets is that they give a quick answer to the user’s question, so it is important to solve it in the most direct way possible.
Write Large Content.
Although this seems a contradiction to the previous point, the truth is that Google continues to positively value content that deals with a subject in depth. Therefore, after answering the main question, it is convenient to continue developing the topic to inform your visitors in depth.