What Is Content Curation? What Are The Phases Of Content Curation?
Content Curation is an essential discipline to save us from a content overdose. And it is that in just one minute more than thousands of tweets and 2000 blog entries are published and 20 hours of video are uploaded to YouTube.
As it is impossible to keep up with everything, the figure of the content curator arises, who is dedicated to filtering the wheat from the chaff and thus adding more value to the marketing strategies of brands.
What Is Content Curation?
The content curation is the selection of information, most relevant published on the Internet about a topic or an area of particular interest.
An example that we have all seen at some point is the compilations type “The 5 best articles about …”, but it can adopt very different formats and styles.
Content Curation is not a mere “copy and paste”, but it adds value to the original content. A good content curator only keeps the most relevant articles that come from proven sources, saving the user the trouble of investigating whether or not the information is trustworthy.
And above all, this selection is always made with a user profile in mind, so that it is optimized to suit your needs.
For brands, content curation can be a very valuable addition to content marketing strategy, as it has multiple advantages :
- It will save time and effort compared to creating content from scratch.
- It shows that the company is in contact with its sector and that it not only talks about itself, which improves brand perception.
- This is the best way to cultivate relationships with influencers.
- This also builds trust among users, by becoming a source of quality information.
Different Phases Of Content Curation
Content curation is a more complex process than it might seem at first glance since, as we have seen, it not only collects information but also provides added value. These are the fundamental phases of the process:
Here it is essential to have a content curator that perfectly masters internet searches and knows how to use tools to locate information, from Google search operators to Twitter lists.
After the selection, we must be able to keep only the best of the best and discard everything that does not fit the target audience of the content.
Organization is Essential so that the information is easy to consume and understand, as well as attractive from the first glance.
Content curation adapts to different types of buyer persona and can even offer content specially adapted according to the behavior patterns of users.
The final step for content selection to reach the right audience. To be successful, a good presentation is essential.