Has Your Google Ranking Dropped? This Is Why

Google Ranking Dropped : Like it or not, Google has a lot of power over businesses, so when our rankings drop it can be devastating. In fact, 61% of marketers say that SEO is their number one marketing priority.

There are many reasons why your web page’s ranking might have dropped in Google. It’s one of the things that’s guaranteed to happen in an SEO strategy, and it will happen to every page at some point. These are some of the most common reasons for your Google ranking to drop.

Algorithm Updates

When Google’s algorithm updates, it’s usually not the end of the world. Updates are usually gradual and probably won’t wreak havoc on many web pages.

However, there are circumstances where the algorithm becomes more sophisticated in determining paid backlinks and other trends in the SEO world. If your web page is guilty of violating Google’s wishes, an update will probably affect it.

There are other circumstances where an update could lower your ranking, but it’s unlikely to be too important unless it’s something Google considers serious.

Recent Changes On The Website

Google gets a bit confused when there are several important changes to a web page at the same time. If your changes were designed to improve your SEO , then the dip should only be temporary. Especially when going from HTTP to HTTPS or vice versa.

This could include changes to internal linking, page structure, formatting, or anything else that has changed recently.

It is also possible that mistakes were made during the process. Heavy images or junk code might have been left to slow down pages, there might be a new web of 404 redirects , valuable pages might have been removed, or a host of other potential problems.

Google may have also penalized you for recent changes like manual action penalties , panda penalty , or others. It is better to check the SEO score of your page and look for valuable information that can help you, including page speed.

Competitors

If your competitors are making moves, they could hurt you. If you’re not sure why your rankings dropped, especially if you didn’t have a dramatic website change and there wasn’t a recent algorithm update, then chances are your competition has outperformed you.

If you’re not sure, look at the pages in front of you and do a little competitor research to see what they might be doing differently.

Backlinks Penalized

Sometimes your most valuable backlinks get disavowed out of the blue, which is a real bummer, especially when you had nothing to do with it. Sometimes you can even lose backlinks when other pages remove your old posts or switch to “do not follow” tags on their links. This is more likely to happen after a recent update.

Keyword Cannibalization

Having multiple pages rank for the same terms can quickly lower your rankings. When Google isn’t sure which pages to rank for, often both pages rank poorly. If you think this is what is happening, make sure you identify the cannibal keyword before you fall too far.

Hacked Website

This is one of the most difficult reasons to fix, but it happens to a surprising number of web pages. A hacked page could easily hurt your ranking. If it turns out that your page was hacked, make sure to clean it up and recover it with minimal downtime.

How To Fix Your Google Ranking With Marketing?

With the right analysis, determination, and marketing strategy, you should have no problem getting your website back up and running after a crash. Whether it’s a momentary failure or a serious penalty, giving up is not a solution. This is what you should do:

Do not panic. Search engine rankings can fluctuate more often than you think and it happens to almost every indexed page. Your rank tracking app could be making a mistake, you could have typed the wrong keywords, or there could be other issues.

Check the problem. If you’re convinced that your ranking has really dropped, check it out in Google Search Console . If you did and the numbers are consistently lower for a few days or a week, then you can be reasonably sure of the problem.

Use SEO tools. If you’ve done your research on the competition, do everything you can to rank your website above theirs. Read the analysis to see what you need to improve and try to make the necessary changes. Recent changes to the HTML code, internal links, meta descriptions , or web page content are some of the most likely culprits in these situations. Determining what changed and how to fix it is what you should do in this situation.

Get professional help. Lastly, there is nothing quite as effective as hiring professional solutions for your SEO needs. When Google knocks you down, you can choose to stay at the bottom or fight your way to the top. The best way to do this is with the right team of experts on your side.